Gamechanger

Insight

Football is the most popular sport around the world. But there is a big difference in the way the media treats women’s football compared to men’s. I wanted to do something about this problem and address the gender inequality in sport, whilst creating open discussions about issues, events and different experiences.

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The Project

Gamechanger aims to do something about this problem by creating an online community for women's football fans. A space for keeping up to date with the latest news, starting discussions and putting the focus on some of the most talented football players around the world. This is a project that spreads across multiple platforms. The main elements are the branding, website and Instagram account. Other aspects include: a book and poster campaign.

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An ongoing project, started for my Final Major Project at university, I aim to continue working on Gamechanger in the future and build on what I have created.