Role: Founder, designer
Insight: Throughout the media women’s football appears to be added as an afterthought and not as the focal point.
Football is the most popular sport around the world. But there is a big difference in the way the media treats women’s football compared to men’s. I wanted to do something about this problem and address the gender inequality in sport, whilst creating open discussions about issues, events and different experiences.
Gamechanger aims to do something about this problem by creating an online community for women's football fans. A space for keeping up to date with the latest news, starting discussions and putting the focus on some of the most talented football players around the world. This is a project that spreads across multiple platforms. The main elements are the branding, website and Instagram account. Other aspects include: a book and poster campaign.
An ongoing project, started for my Final Major Project at university, I aim to continue working on Gamechanger in the future and build on what I have created.