Beauty By Liz

Brand identity and social media assets for an Essex-based Lash Technician. The client wanted to move away from the traditional pink aesthetic often associated with the beauty industry, opting instead for a sophisticated blue colour palette that gave the brand a fresh, modern feel. I developed a bespoke logo, colour palette, typography, and brand guidelines to ensure consistency across all customer touchpoints.

​

To support the launch of the brand, I also designed a range of social media assets, including branded frames for before-and-after imagery, Instagram Story templates, highlight icons, and aftercare graphics.